About Big Pixel®

A photo of James standing at a table with three clients. They are discussing some wireframe drawings that are spread on the table.

Image © Big Pixel Consulting Ltd. All rights reserved.

Who I am

I set up Big Pixel as a design and digital studio to support organisations that do good. I believe that great design isn’t just about looking beautiful; it’s also about clearly communicating your mission, building trust, and helping you grow support for your work.

I bring genuine sector expertise, not just design skills applied to a charity brief. After a decade working inside a charity, I bring my understanding of how these organisations actually make decisions, allocate budgets, and manage projects. That's the difference between a web designer who works with charities and a charity web design specialist.

Whether you’re a charity aiming to raise awareness, a non-profit looking to increase engagement, or an ethical business wanting to stand out in a crowded marketplace, I build digital experiences that reflect your values and help you achieve real results.

Why I specialise in charities and non-profits

Outside of work, I'm a member of Amnesty International, and I support causes around digital rights, LGBTQ+ equality, and social justice. The organisations I work with tend to reflect those values because, frankly, life's too short to build websites for people you don't believe in.

But so many charities and ethical businesses struggle with websites that:

  • don’t articulate their story clearly,
  • miss opportunities to convert visitors into donors or supporters,
  • feel outdated, confusing or hard to navigate,
  • put their users at risk through outdated systems

That’s where I come in. I help bridge the gap between your incredible work and the audience who wants to support it.

My approach

I combine strategic thinking with creative execution:

Discovery & Strategy We talk properly. I ask a lot of questions about your organisation, your audience, and what you actually need.

Design I'll give you a maximum of two design directions. Because I've learned that too many options creates paralysis, not progress. We refine from there, with clear rounds of feedback so everyone who needs to sign off can do so without the project stalling.

Development & Testing I build the project using modern, secure technology. I test thoroughly. Every site is built to be fast, accessible, and easy for your team to update.

Launch & Ongoing Support I don't vanish after launch. I provide CMS training for your team and prefer ongoing partnerships where I'm a trusted part of your setup.